Matures 3-to-1 more likely to choose French food, cool to Japanese
Oct. 19, 2007 - When senior citizens, or "Matures", as Harris Interactive calls them, go out to eat they want American food. Harris found, in fact, this is the favorite food for most American adults, but no age group is as adamant about their meat and potatoes as are the oldest Americans.
Over one-quarter (28%) of U.S. adults say American food is what they are most likely to choose if they had the choice to go out to a restaurant and eat one type of food, but senior citizens are much more adamant. For Matures (those aged 62 and older), American is tops as two in five (41%) say it is the food they are most likely to choose.
Both Baby Boomers (aged 43-61) and Generation Xers (aged 31-42) also keep American food as their top choice (28% and 25%) respectively.
But for Baby Boomers, Chinese moves into third place as almost one in five (19%) say it is the type of food they are most likely to choose.
For Gen Xers, Mexican becomes their second choice as one-quarter (24%) would choose this type of cuisine.
The youngest group, Echo Boomers (aged 18 - 30) have a different top choice as 23 percent of this age group would choose Italian food followed by one in five (21%) who say American food.
Matures agree with the average of all adults that Italian is second choice, but these older Americans are not nearly so hot on other foreign foods, except for French. The Matures were three-to-one more likely than others to choose French food when eating out.
Another big difference with younger eaters is the choice of Japanese food - seniors don't like it. Or, could it be a hang over from those who old enough to remember Pearl Harbor?
These are some of the findings of a Harris Poll of 2,392 adults surveyed online between September 11 and 18, 2007 by Harris Interactive.
"Thinking of food now, if you had the choice to go out to a restaurant and eat one type of food, which of these are you most likely to choose?"
| Food Choices | ALL | Generation | Diff | |||
| Echo Boomers (18-30) | Gen Xers (31-42) | Baby Boomers (43-61) | Matures (62+)
| |||
| % | % | % | % | % |
| |
| American | 28 | 21 | 25 | 28 | 41 | 13 |
| ITALIAN | 22 | 23 | 18 | 24 | 22 | 0 |
| Mexican | 17 | 17 | 24 | 16 | 14 | -3 |
| Chinese | 16 | 18 | 12 | 19 | 13 | -3 |
| Japanese | 7 | 12 | 9 | 5 | 3 | -4 |
| Indian | 2 | 3 | 3 | 1 | 1 | -1 |
| French | 1 | 1 | 1 | 1 | 3 | 2 |
| Middle-Eastern | 1 | 1 | * | 2 | 1 | 0 |
| Other | 4 | 3 | 7 | 4 | 2 | -2 |
| None of these | 1 | 2 | 1 | * | * | * |
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