Australia Is The Most Popular Country For Vacations - If Cost Is Not An Issue
Italy, Britain, France and Ireland Are The Next Most Popular Destinations
Every year at this time, The Harris Poll asks a representative sample of all adult Americans in which country, outside the United States, they would most like to spend a vacation if cost was not an issue. For the eleventh year in a row, Australia tops the list as the most popular ideal vacation destination. The next most popular countries are Italy (#2), Great Britain (#3), France (#4) and Ireland (#5). It is noteworthy that three of the top five countries are English speaking.
Rounding out the top ten are Germany (#6), Japan (#7), New Zealand (#8), Spain (#9) and Greece (#10).
These are some of the results of a Harris Poll of 2,372 U.S. adults conducted online between June 5 and 11, 2007 by Harris Interactive.
There are some changes in the rank order since last year:
- France has moved ahead of Ireland into fourth place;
- Japan moved up from #11 to #7;
- Spain moved up from #12 to #9;
- Canada slipped from #7 to #11;
- Egypt (#14) and China (#15) come onto the list this year, as the Bahamas, Jamaica and Brazil dropped off of it.
Australia is the favorite vacation destination for most demographic groups, but there are some exceptions. Italy is the favorite for Echo Boomers (those aged 18 to 30) and for college graduates without post graduate education. Britain is the favorite of Matures (aged 62 and over) and people with some college education, but not a college degree.
Overall, half of all adults (50%) would choose a European country for a foreign vacation if cost was not an issue (and, of course, Europe is now very expensive for Americans because of the strong Euro and pound and the weak dollar). One-quarter (25%) would choose a country in Asia or the Pacific and one in ten (11%) percent would go to the Caribbean or the Americas.
SEE the 5 Tables: http://www.harrisinteractive
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